The Reasons To Make Digital Marketing Extremely Important For Business

Digital marketing not only helps companies get PR free but also creates a “social proof” crowd effect that makes people who do not know the business name or more or less sympathy for. trademark.

In the modern world, ensuring a constant connection between partnerships is extremely important. In addition, today’s small-scale technology products are powerful tools that enable all of us to communicate with each other through social networks, email, and even applications.

This not only helps event organizers connect with attendees but also shows the importance of digital marketing in today’s life, especially in the opportunities for promotion, collaboration or planning. business.

However, some businesses are not well aware of the role of digital communications and have not yet mastered the tool.

Here are some of the reasons why digital marketing is an essential vehicle for corporate events. After all, the media department of the company will invest more in marketing.

1. Experience
Digital marketing is a tool that has the ability to instantly connect with the participants. Not only does it provide information to social media to attract more participants, to ensure the purpose of the event but even during the organization, digital marketing is also used to induce the event surprise.

Imagine, the guests are sitting at the event but can keep up to date with the latest news around them, and the person bringing up this interesting information is your organization.

Side-by-side news will be spread quickly on live streams, ad streams, especially if related to the event itself that will have different effects and resonances.

2. Factor fun
Digital marketing can also be used to make fun of the attendees. In fact, the messages conveyed by videos with variations or funny stylizations, will attract more than the boring text that guests are broadcasting.

In addition, interactive games or social networking events can make audiences more interested in attending than long and dry business presentations. Create your own hashtags related to the event, tweet them several times to attract the attention of the user community.

3. Ability to share
This is the biggest advantage of digital marketing. Some events even encourage attendees to share not just before the event, but at the event also post their status, images and feelings, to increase their authenticity. .

Digital marketing not only helps companies get PR free but also creates a “social proof” crowd effect that makes people who do not know the business name or more or less sympathy for this brand.

4. Manage attendees
Not only did the number of people attend the event on the day, digital marketing actually helped the organizers more than that. With support tools, invitations sent to customers will be repeated many times during the week of the event so they can not be forgotten due to the busy life in daily life.

In addition, digital media also helps customers register for the event, and the organizers themselves manage their information more easily, providing quick check-in and check-out procedures. At the same time, the company will capture a fair share of potential customers thanks to their subscription profiles, even if they have not contacted them yet.

5. Lengthen the effect of the event
After a lengthy event with too much information, participants will not be able to remember all the important details that will help the organizers plan. Sending an e-newsletter that summarizes important news will help customers remember the event for a longer time, and increase the impact on their minds.

The importance of digital marketing is not exaggerated. The fact that brands and companies are increasingly using digital marketing more in their events is becoming extremely popular.

With the benefits already proven above, do you still want to continue refusing a digital marketing strategy for your business?

 

5 Reasons Why Your Business Should Use Social Media

 

We can not deny the power of social media. Over 1 billion people use Facebook regularly every month, and names like Twitter, LinkedIn and YouTube all accrue millions of hits a day. Businesses have begun to use social media to promote engagement, engagement and awareness. If you do not use social media to create an advantage, you are missing out on the opportunity to dramatically increase your position. Here are 5 reasons why your business should use social media:

1) Importance:

Billions of people use social networking sites, which means that your business can reach a very large number of potential customers. With good content management persistence, even the smallest of businesses can also create significant benefits for the user.

2) Interaction

Social networking sites provide the perfect opportunity to interact with your customers. Places like Facebook and Twitter give you the opportunity to meet your customers’ needs quickly. By leveraging this, you can find out what needs to be improved in your area of business, meaning you add your service to your customers’ needs. Be sure to use it regularly and put up attractive content, customers will appreciate the effort and will be less likely to give up your service.

3) Appears at the right time

A presence on social media is paramount. Time is passing by quickly, and social media is creating a global storm. Increasingly, the number of people using social networking sites for their day-to-day needs grows, so it’s important for your business to appear now and keep up to date with the latest technological advances. You will also miss the great marketing potential if your business does not use social media, and this leaves room for the dominant rival.

4) Increase traffic:

Use social media sites to regularly remind customers that you are providing a service. By creating compelling content, people can share and promote your brand through their social media channels, and this is likely to create a lot of interaction with customers. It’s like a vitural worth-of-mouth (virtual oral marketing) form.

5) Use Search Engine Rankings

Social media sites are becoming increasingly popular in search result pages. If you search through Google for a business, it will bring a lot of results related to businesses, as well as their websites. Make sure that the content you are creating on social media sites includes relevant keywords and search engines are more likely to choose them. This job is called Search Engine Optimization and can significantly increase the number of customer visits.

Encourage you to set up a Google+ account for your business, and it will work for you. Google allows the establishment of a G + page, so your business will be prioritized in the search results.

 

Social media websites are extremely simple to install and use, so do not worry if you’ve never used them before. Your business is expanding exponentially with the use of social networking sites, so make the jump now and reap the benefits right away!

References:

http://www.socialmediatoday.com/content/8-compelling-reasons-why-you-should-be-using-social-media

http://www.contentfac.com/9-reasons-social-media-marketing-should-top-your-to-do-list/

 

What is Above the line (ATL) and Below the line (BTL)?

You are doing digital marketing, it does not mean that you are only interested in digital, you need to know where you are in the ecosystem of interrelated activities with the foundation of marketing. The lack of basic knowledge, not understanding the nature of the problem will prevent you from advancing in professional work.

Today, we will explore the two concepts ATL (Above the line) and BTL (below the line) are the basic concepts, covering a lot of marketing activities.

Can you question the word “line” mentioned in the name of ATL and BTL mean? It is the line that connects the message of the brand to the consumer. To transmit this message there are two large arrays, separated above and below:
ATL (Above The Line) – PULL MARKETING: activities to promote and build branding for long-term sustainability through mass advertising such as TV. , Radio, Print & Outdoor Ads. These activities are usually the Brand team will undertake.
BTL (below the line), also known as PUSH MARKETING or BRAND ACTIVATION, is an activity aimed at developing distribution markets, promoting retail and consumer use for short-term and direct effects, Direct marketing, event organisation, promotion for consumers, promotion for agents and retailers. Main activities are Trade & Consumer Promotion, Merchandising. More details will be POP (Point Of Purchasing), Promotion Campaign & Sampling, direct marketing & Activations (direct marketing activities, direct impact on consumers). Used at home, at retailers or camps in public places). These activities are usually the Trade Marketing Team will undertake.

1. Difference between ATL and BTL

Both of these communications activities can be used to build brand awareness, increase sales through promotional activities. However, there are some differences that distinguish us:
Coverage: ATL (above the line) will use mass media, so the coverage will be wider than BTL

How to deliver messages: ATL through mass media like TV, radio, print, OOH will transmit their message directly to consumers while BTL can only transmit messages indirectly via transit points such as supermarkets , Market, point of sale
Measure efficiency: ATL is more difficult to measure than BTL, especially ROI (return on investment). After a lot of things, you can measure brand health check. ATL hard to measure how much you spend money then you increase a number xx sales in terms of efficiency so long ATL new dare to commit sales. With BTL, if you have the right program, such as discount, bonus, trade marketing can commit to increase sales attached.
2. Brand Marketing & Trade Marketing
ATL is known for Brand Marketing, also known as Consumer Marketing.
The BTL is related to Trade Marketing, impacting on shoppers (retailers) and retailers (retailers). Trade Marketing is a relatively new subgroup that has appeared in leading corporations in the last 10 years – but is extremely important to the success of a brand that wants to reach the leading position. oil.
Brand marketing is the battle for the goal of “winning in the minds of consumers,” while Trade Marketing fights for “winning at the point of sale”.

Brand Marketing measures with the scales of brand health, while Trade Marketing will measure with a number of other criteria:
Availability: coverage.
Visibility: Identification at the point of sale.
Trade Marketing scheme: experience building a promotional campaign.
Sales Engagement: work with the sales team.
Retailer Relationship: work with the retailer.

Some Slides for you to refer:

Why above the line advertising will stay from Philip De Meulemeester

Mead Johnson BTL Strategy from Jay Abeyratne

http://www.revenuebuilderblog.com/2013/10/atl-btl-ttl-marketing.html